Delivering Non-Traditional Innovation to Fight Tick-Borne Diseases
CLIENT
US Department of Health and Human Services - Office of the Assistant Secretary of Health (HHS-OASH)
INDUSTRY
- Public Health
01
CASE
Delivering Marketing Services for Lymex Innovation Accelerator Program
02
Overview
Ensemble was tasked with developing marketing and communications strategy and content to support HHS’s LymeX Innovation Accelerator Program; a $25M three-year public-private partnership between HHS and the Steven & Alexandra Cohen Foundation to supercharge innovation in the prevention, diagnosis, and treatment of Lyme and tick-borne diseases in direct collaboration with Lyme patients, patient advocates, and diverse stakeholders across academia, nonprofits, industry, and government.
03
OUR
Approach
Ensemble provided the key marketing, communications, and direct outreach for multiple programs under the LymeX Innovation accelerator including a webinar outlining the trust gap between patients with Lyme Disease and medical professionals, the release of a Human Centered Design Report, and an Education and Awareness Healthathon.
Additionally, we also developed and maintained the lymex.org landing page, crafted tailored communications messaging and graphics, and helped cultivate a Lyme innovation community on the Crowdicity platform. To build excitement and encourage participation in LymeX, we created unique messaging to engage solvers and public health stakeholders, conducted extensive community outreach, and developed compelling social media posts and imagery to increase engagement.
05
Results
Our extensive research, outreach, and marketing and communications plans have ensured the success in all LymeX programming. The Education and Awareness Healthathon we conducted successfully crowdsourced creative posters, social media content, videos, tailored messaging strategies, and an interactive prevention song / dance.
There were a total of 9 Teams / Individuals Registered, and 6 Submissions Received. Furthermore, the Human Centered Design Report included nearly 698 total hours of discovery and highlighted both the diagnostic and treatment journeys of people infected by Lyme disease, bringing greater awareness to the impacts of Lyme Disease on those affected by it.
